Understanding HG Data

The HG Insights API provides multiple categories of company data. This guide explains what each one contains and how to interpret it.

POST /companies/enrich returns field groups you can request independently:

• Firmographics — Company profile and business information
• Spend — IT spending and budget data
• Technographics — Technology installations and usage
• AI Maturity — Composite AI readiness score (0–100), global rank, 6-month score delta, data maturity level (LOW/MEDIUM/HIGH), cloud intensity by provider (AWS/Azure/GCP), and GenAI buying intent score
• Contracts — Technology contract records including vendor, deal value, start/end dates, and active status

Dedicated endpoints return data not available through /enrich:

• Functional Area Intelligence (/companies/functional-areas) — Department-level technology usage by location, with decision maker and influencer job titles
• Corporate Hierarchy (/companies/hierarchy) — Full company tree from global HQ down to subsidiaries
• Intent Signals (/intent/enrich) — HG Contextual Intent (topic-based signals from 4,000+ B2B topics, contextualized against a company's tech stack) and TrustRadius buyer activities (first-party signals from product reviews and comparisons). See the Intent guide.
• Contract Search (/contracts/search) — Search and filter contracts across companies by vendor, category, deal value, dates, signing country, and active status.
• Contacts (/contacts/search, /contacts/enrich) — Find decision makers and influencers by job function, seniority, location, and time in role. Enrich by contact ID to retrieve email and phone.

The fields and endpoints available depend on your subscription plan.

Firmographics provide fundamental company information including identity, location, size, industry classification, and corporate hierarchy.

For companies that are subsidiaries or part of a larger organization, the API returns the global headquarters data:

Technographics reveal the specific technologies a company has installed, providing detailed insights into their tech stack.

Each install record represents a single technology detected at a company:

The response includes:

• installs — Array of install records
• installs_count — Total number of products installed

{
  "product_id": 814,
  "product_name": "Salesforce CRM",
  "product_description": "Customer relationship management platform",
  "vendor_id": 316,
  "vendor_name": "Salesforce",
  "vendor_domain": "salesforce.com",
  "product_category_id": "63E88D6A88D45AB23B4CB4E71CB5A2E",
  "product_category_level1_name": "Software",
  "product_category_level2_name": "Business Applications",
  "product_category_level3_name": "CRM",
  "product_last_verified_date": "2026-03-15",
  "product_first_verified_date": "2023-06-01",
  "country_code": "US",
  "intensity": 5,
  "location_count": 12
}

• Product vs Vendor: Products are specific tools (e.g., Salesforce CRM); vendors are the companies that make them (e.g., Salesforce)
• Verified dates: product_last_verified_date indicates when HG last confirmed the technology is in use; product_first_verified_date shows when it was first detected
• Categories: Technologies are organized in a 5-level hierarchy, from broad (level 1) to specific (level 5)
• Intensity: A score indicating how heavily the technology is used
• Location count: How many company locations are using this technology

Spend data reveals IT budget allocation across technology categories, helping you understand where companies invest in technology.

Each spend record represents spending in a single technology category:

The response includes:

• all — Array of spend records
• all_count — Total number of spend categories

{
  "category_id": "319D067B229178F03BCFA1DA4AC4DEDE",
  "category_name": "Cloud Infrastructure",
  "category_description": "Cloud computing infrastructure services",
  "spend": 5000000,
  "country_code": "US",
  "country_name": "United States"
}